Our Baby Formula
Available exclusively at Walmart, Parent's Choice ® Advantage® 1 Infant Formula is clinically proven to be as well tolerated as the nationally advertised formula brand Similac® Advance® Stage 1.* Key Advantage® features include:
- Complete Nutrition for Baby's 1st Year
- Designed to be More Like Breast Milk
- DHA, Lutein & Vitamin E
Parent's Choice Advantage® Infant Formula is a milk-based baby formula with iron that is a sole source of complete nutrition for your little one's first year. Our milk formula features a unique blend of nutrients to support growth and development, including prebiotics, which help support your baby's immune system.
By choosing Parent's Choice Advantage® 1 Formula, you can also save you up to 50 percent or $600 a year versus Similac® Advance® Stage 1 with OptiGRO™.**
Compare to the Nutrition of Similac® Advance® Stage 1 with OptiGRO™
The cost of formula can be daunting, which is why Parent's Choice Formula at Walmart is a tremendous value. But price is an easy comparison. To learn more about the nutritional value, you need to read the labels. If you pick up a container of Parent's Choice Advantage® and do a side-by-side comparison with the label of Similac® Advance®, you will notice that our labels list the same ingredients at the same levels.
It's worth repeating: Based on a label comparison, Parent's Choice Advantage® 1 Infant Formula:
- Feature comparable nutrition to Similac® Advance® Stage 1 with OptiGRO™
- Costs of to 50 percent less than its national brand counterpart**
- Helps formula-feeding families save up to $600 a year**
- Meets the same FDA regulations
And like the national brand, Parent's Choice baby formula is designed to be more like the real thing. Be sure to ask your child's pediatrician about switching to Parent's Choice Formula.
Designed to be More Like Breast Milk
Parent's Choice Advantage® 1 Infant Formula offers complete nutrition and is designed to be more like breast milk. Our milk-based formula features a blend of nutrients found in breast milk that support brain and eye development:
- DHA, an omega-3 fatty acid for mental and visual development
- Lutein, an antioxidant found in the eye
- Vitamin E for cellular development
Parent's Choice Advantage® 1 powder infant formula with iron features prebiotics for your infant's immune system and digestive health. Our Advantage® formula for babies also features the antioxidant Vitamins A, C, E, as well as Zinc for immune support.
FDA-Inspected Infant Formula Facility
Parent’s Choice Infant Formulas are produced in factories located in Ohio and Vermont, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. The factory is ISO certified and has been producing powder infant formulas for more than 30 years.
Our factory was the first infant formula manufacturing facility with Safe Quality Foods Institute (SQF 2000 Level 3) and International Organization for Standards (ISO-9001:2008) certifications. Our team continuously monitors the marketplace as well as changing consumer needs and tastes, not to mention new developments and advances in infant and toddler nutrition.
How much can you save by switching to Parent's Choice?
Parents are saving as much as $600 a year on baby formula by switching to Parent's Choice. Try our Parent's Choice Savings Calculator to compare Parent's Choice infant formulas to national brands.
Makes Approx. (fl oz)
Cost per feeding (6 oz)
Parent's Choice™ Advantage® (23.2 oz)
Similac® Advance® (23.2 oz)