Compare Our Milk Based Infant Formula to Similac® ADVANCE®*
Parent's Choice Advantage® Infant Formula is clinically proven to support growth and development.** Compare Parent's Choice Premium Infant Formula nutrition to Similac® ADVANCE®.
Why Advantage®?
Parent's Choice Advantage® Infant Formula is a milk-based baby formula with iron that is a sole source of complete nutrition for your little one's first year. Our milk formula features a unique blend of nutrients to support growth and development, including prebiotics, which help support your baby's immune system. Additionally, our Advantage® formula has lutein to support eye health, just like the national brand.
Why Advantage®?
- Parent's Choice Advantage® offers the same complete nutrition as Similac® Advance® but costs up to half the price.***
- It is important to know that our infant formula meets, and in many cases exceeds, FDA standards.
- Parent's Choice Formulas provide the same complete nutrition as name brand formulas, yet cost up to 50% less, which helps formula-feeding families save up to $600 a year. **
- Today one in four moms who purchase formula now purchase a store brand formula like Parent's Choice.
The Parent's Choice formula brand is proudly manufactured in northern Vermont, USA, in a factory that has been producing powder infant formulas for more than 29 years. In fact, our factory was the first infant formula manufacturing facility with Safe Quality Foods Institute (SQF 2000 Level 3) and International Organization for Standards (ISO-9001:2008) certifications. Our manufacturing facilities are inspected annually by the FDA and our team continuously monitors the marketplace as well as changing consumer needs and tastes, not to mention new developments and advances in infant and toddler nutrition.
That's why we are pleased to offer Parent's Choice Advantage® in our new parent-friendly friendly infant formula packaging with a scoop holder, easy zip opener, and scoop leveler. Since all babies have different nutritional needs, please be sure to consult with your doctor.
I used store brand formula with my child and he is just fine. I also read about how all baby formulas are supposed to be the same quality. So I switched to the less expensive Parent's Choice Formula because they don't have to advertise their brand. If anything my child did better on the store brand formula than on the name brand.
Jaime S.
I love the price and the fact that my babies' love it. I've been a trusted customer since 2009. And I love the new plastic containers!
Krystal R.
How much can you save by switching to Parent's Choice?
Parents are saving as much as $600 a year on baby formula by switching to Parent's Choice. Try our Parent's Choice Savings Calculator to compare Parent's Choice infant formulas to national brands.
Price*
Makes Approx. (fl oz)
Cost per feeding (6 oz)
Parent's Choice Advantage (23.2 oz)
Similac® Advance® (23.2 oz)
Our Products
Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional guidelines determined by FDA.