Parent's Choice Premium Infant Formula

Compare Premium Infant Formula Brands


  • Milk-based infant formula
  • Contains DHA and ARA, which may support brain and eye development
  • Iron fortified
  • Calcium for strong bones
  • Nucleotides to help promote digestive health
  • Prebiotics to support your babies' immune system

Milk Based Infant Formula for Your Baby’s First Year

Parent's Choice Premium Infant Formula is clinically proven to support growth and development.* Compare Parent's Choice Premium Infant Formula nutrition to Enfamil PREMIUM.**

It’s a Parent’s Choice

Every parent researches different baby formula brands and wants to find the best infant formula for their growing little one. However, there is no “best” formula on the market; all infant formulas sold in the United States must meet the nutritional requirements of the Infant Formula Act under regulation of the FDA.

So what does this mean? It means that Parent’s Choice Premium Infant Formula provides the same complete nutrition as the national brand Enfamil® PREMIUM® formula but costs up to half the price.***

This milk formula provides complete nutrition for your baby's first year of life. Premium features nutrients naturally present in mother’s milk, including the lipids DHA and ARA, which may support brain and eye development, and prebiotics, which support your baby’s immune system. Another nutrient, lutein, which is found in dark green leafy vegetables such as spinach, also helps support eye health.

Visit your local Walmart or buy baby formula online today and save. Since all babies have different nutritional needs, please be sure to consult with your doctor.

I love the price! And the fact that my babies love it and hope you offer baby formula samples online soon so I can show other mommas how great it is. Love you guys! Trusted customer since 2009.

Krystal R.

I whole-heartedly used store brand baby formula for my younger two children. I thought hard about it before jumping in. The overwhelming OK for me came from my dad. He explained that all infant formulas had to meet minimum standards. His company made one that was brand in the US years ago.

Nancy A.

*Enfamil® and PREMIUM® are trademarks of Mead Johnson & Co.
Parent's Choice Premium Infant Formula is neither made by nor affiliated with Mead Johnson & Co.
**Studied before the addition of prebiotics.
***Comparison based on January 2013 price survey of store brand formulas versus the leading national brands.

Compare Nutritional Information†

Parent's Choice Premium
Premium Baby Formula
Enfamil PREMIUM® Infant*
Enfamil Premium Baby Formula
Nutrients/100 Cal.
Premium 2.1 2.1  
Fat g 5.3 5.3  
Carbohydrate g 11 11.2  
Water g 134 133  
Linoleic Acid mg 860 860  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 9 9  
Vitamin B1 mcg 80 80  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 60 60  
Vitamin B12 mcg 0.3 0.3  
Niacin mcg 1000 1000  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 500 500  
Biotin mcg 3 3  
Vitamin C mg 12 12  
Choline mg 24 24  
Inositol mg 6 6  
Calcium mg 78 78  
Phosphorus mg 43 43  
Magnesium mg 8 8  
Iron mg 1.8 1.8  
Zinc mg 1 1  
Manganese mcg 15 15  
Copper mcg 75 75  
Iodine mcg 15 15  
Selenium mcg 2.8 2.8  
Sodium mg 27 27  
Potassium mg 108 108  
Chloride mg 63 63  

† Product nutrient values and ingredients are subject to change. Please see product label for current information.

* Enfamil® and LIPIL® is a trademark of Mead Johnson & Co. Parent's Choice Premium Infant Formula is neither made by nor affiliated with Mead Johnson & Co. or Abbott Laboratories.

How much can you save by switching to Parent's Choice?

Parents are saving as much as $600 a year on baby formula by switching to Parent's Choice. Try our Parent's Choice Savings Calculator to compare Parent's Choice infant formulas to national brands.

Makes Approx. (fl oz)
Cost per feeding (6 oz)
Parent's Choice Premium (23.4 oz)
Enfamil® Premium™ LIPIL® (22.2 oz)

Our Products

Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional guidelines determined by FDA.

Premium Baby Formula Parent's Choice Premium Baby Formula
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