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About Organic

What does 'Organic' mean?

Like all USDA-certified organic food sources, the cow’s milk used in Parent’s Choice ORGANIC Infant Formula with Iron comes from cows that are not given antibiotics or added growth hormones. In addition, Parent’s Choice ORGANIC baby formula is produced without using pesticides and fertilizers, bioengineering, and ionizing radiation.

In this context, our baby formula is “organic” because it meets the requirements of the U.S. Department of Agriculture (USDA). Parent’s Choice ORGANIC baby formula is manufactured by PBM Nutritionals, the only ISO 9001:2000–certified, infant formula–manufacturing facility in the United States that is approved by Quality Assurance International (QAI) to manufacture organic milk-based powder infant formulas.

In 1990, U.S. Congress passed the Organic Foods Production Act, which stipulated that the USDA establish a set of national uniform standards for organic agricultural products. The National Organic Standards Board (NOSB) was formed to assist the National Organic Program (NOP) in developing guidelines for substances to be used in organic production.

The NOSB defines “organic” in the following manner:

Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.

Organic food handlers, processors and retailers adhere to standards that maintain the integrity of organic agricultural products. The primary goal of organic agriculture is to optimize the health and productivity of interdependent communities of soil life, plants, animals and people.

USDA’s NOP certification requirements ensure that all products bearing the USDA organic label originate from farms or handling operations that are certified-organic by a program-approved state or private organization.

What makes organic products different from non-organic products?

The USDA National Organic Program makes sure that all products bearing the USDA organic label originate from farms or handling operations that are certified-organic by a program-approved state or private organization. Program regulations prohibit the use of the following in organic food production and handling:

  • Genetic engineering
  • Ionizing radiation
  • Sewage sludge

 Crops meet organic standards if they are raised without the following:

  • Most conventional pesticides
  • Petroleum-based fertilizers
  • Sewage sludge-based fertilizers

Livestock must be raised according to the following organic standards:

  • Fed organic feed R
  • Raised with access to the outdoors
  • Raised free of antibiotics or growth hormones

What makes Parent’s Choice ORGANIC baby formula different from other baby formulas?

Parent’s Choice ORGANIC is the first organic baby formula that contains the lipids DHA and ARA, nutrients found naturally in mother's milk associated with infant mental and visual development. Additionally, Parent’s Choice ORGANIC is offered at a lower price than the national non-organic brands of baby formula, and is certified organic in accordance with USDA regulations:

  • No Pesticides
  • No Antibiotics
  • No Added Growth Hormones

What makes Parent’s Choice ORGANIC baby formula different from other organic baby formulas?

Parent’s Choice ORGANIC is the first organic baby formula with the lipids DHA and ARA, key fatty acids for infant brain and eye development. Featured at Wal-Mart locations nationwide, Parent’s Choice ORGANIC is also the first organic infant formula with lipids in national distribution.

Why does Parent’s Choice ORGANIC baby formula contain DHA and ARA?

Parent’s Choice ORGANIC baby formula is specially formulated to meet the nutritional needs of infants and contains nutrients that occur naturally in mother's milk:

  • Lipids DHA and ARA
  • Choline

The lipids DHA and ARA are the key omega-3 and omega-6 fatty acids for infant brain and eye development. The lipids in Parent’s Choice ORGANIC baby formula are derived from natural vegetarian sources.

I currently use a non-organic baby formula. Is it all right to switch to Parent’s Choice ORGANIC?

You can switch to Parent’s Choice ORGANIC baby formula, but keep in mind switching from a regular milk-based baby formula to our organic milk-based baby formula should only be done after consulting with your baby’s pediatrician.

Who manufactures Parent’s Choice ORGANIC baby formula?

Parent’s Choice ORGANIC baby formula is manufactured by PBM Nutritionals in the same trusted facility that has been manufacturing state-of-the-art infant formulas for more than 20 years. Parent’s Choice infant formulas are distributed by PBM Products, the same company that has been distributing Parents Choice infant formulas for Wal-Mart since 1998.

Located in Georgia, Vermont, PBM Nutritionals is the only domestic manufacturer of baby formula that adheres to both FDA guidelines and a stringent set of quality-assurance regulations set by the International Organization for Standardization. PBM Nutritionals is approved by Quality Assurance International (QAI) to manufacture organic milk-based powder infant formulas.

Is there anyone I can talk to about the nutritional value of Parent's Choice ORGANIC?

Our infant formula experts are ready to answer questions about the ingredients or nutritional value of Parent's Choice Infant Formulas. A toll-free consumer number, 1-800-272-5095, is on every can.

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