Parent’s Choice Gentle® Baby Formula

Gentle Formula


  • Milk Based infant formula with 25% less lactose than standard, milk- based formula
  • Partially broken down whey protein for easier digestion
  • Contains DHA and ARA, which may support brain and eye development
  • Iron fortified formula
  • Calcium for strong bones
  • Prebiotics to support babies' immune system

Partially Hydrolyzed Formula for Fussiness, Gas and Crying

Parent's Choice Gentle® Formula offers complete nutrition and is sold exclusively at Walmart locations across the country and around the world. Gentle® is a partially hydrolyzed formula. Even though this infant formula contains cow's milk, the milk protein in the formula is partially hydrolyzed, or broken down into smaller parts to aid with digestion. Fussiness, gas and crying re often associated with digestion, necessitating the need for an easy-to-digest formula.

Parent's Choice Gentle® features ingredients that support brain development:

  • Cognitive
  • Social
  • Motor
  • Communication

Our Gentle® baby formula is a milk-based low lactose formula, containing 25% less lactose than standard, milk formula. If your baby seems to be having trouble with feedings, ask a healthcare professional about Parent's Choice Gentle® Infant Formula.

  • For Fussiness, Gas & Crying
  • Easy-to-Digest Formula
  • Experts Recommend DHA & Choline

The American Academy of Pediatrics (AAP) recommends all infants be fed breast milk or a milk-based infant formula for at least 12 months. Parent's Choice Gentle® Formula offers complete nutrition with pediatrician-preferred milk protein; the proteins are just broken down into smaller parts.

Partially Broken Down Whey Protein for Easier Digestion

Milk–based infant formulas are the most commonly used infant nutrition products on the market today. According to the Mayo Clinic, most infants are fed a conventional or standard cow's milk-based baby formula. For some, however, especially those who may be sensitive to milk proteins, other types of infant formula may be recommended by a healthcare professional.

Most babies are fussy or gassy at times. It is a common occurrence for babies, whose digestive systems are continuing to develop. But if you suspect your baby's fussiness or gas doesn't seem quite right, check with your baby's doctor. He or she may recommend:

  • A milk-based infant formula that has partially broken down whey protein.
  • A soy-based infant formula offering vegetarian nutrition.

Milk-based formulas are preferred by physicians. A soy formula offers a vegetarian, lactose-free alternative when soy protein is preferred and recommended by a doctor. Soy-based formulas can be useful if parents want to exclude animal proteins from their baby's diet or if their baby is sensitive to lactose. Speak with your pediatrician about our milk-based Gentle® today.

You can be certain the Parent's Choice offers different types of formulas that meet the recommendations of pediatricians, just like the advertised national formula brands.

Compare Parent's Choice Gentle® to Enfamil® Gentlease®

Parent's Choice Gentle® is clinically proven to be as well tolerated as Enfamil® Gentlease® Infant Formula.* Please conduct your own side-by-side comparison between our formula and the higher priced name brand.**

Review our label and compare to the label on a container of Enfamil® Gentlease®. Compare ingredients and nutrient levels. One thing you will notice right away is the cost of formula: Parent's Choice can save you up to 50 percent, or $600 a year versus Enfamil®.**

Nutrients Found Naturally in Mother's Milk

Parent's Choice Gentle® is an easy to digest formula with Neuro Complete, a blend of nutrients that occur naturally in mother's milk. The breast milk nutrients support healthy infant brain development:

  • DHA, ARA, and choline for brain and eye development
  • Prebiotics for your baby's immune system and digestive health
  • Antioxidant Vitamins and Minerals: Vitamin A, C, E, and Zinc for immune support
  • Lutein, a nutrient concentrated in the eye

Ask your baby's pediatrician if Parent's Choice Gentle® Infant Formula is the right formula for your baby.

Our FDA-Inspected Infant Formula Factories

Parent's Choice Infant Formulas are produced in factories located in Ohio and Vermont, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. The FDA-inspected, ISO 9001:2015-certified facility has been producing powder infant formulas for more than 30 years in strict compliance with good manufacturing practices (GMP). Our factory and formulas meet an array of quality assurance and safety certifications.

  • Certified kosher by the Orthodox Union (OU)
  • Fully compliant with the Safe Quality Food (SQF) Program
  • Meets the requirements of the Federal Food, Drug, and Cosmetic Act for infant formula
  • Meets the nutritional levels recommended by the American Academy of Pediatrics

We make the most important products for the most important people. That's why our team conducts more than 20,000 tests per month to make certain Parent's Choice Formulas meet our standards before they meet parent's standards. We want to make your choice that much easier.

Enfamil® and Gentlease® are registered trademarks of Mead Johnson & Co. Parent's Choice Gentle Infant Formula is not made by or affiliated with Mead Johnson & Co.
*Studied before the addition of prebiotics.
**Based on October 2017 price study of Parent's Choice Formula vs comparable infant formulas. See label for full disclaimer.
**Source: "Use of Soy Protein-Based Formulas in Infant Feeding," Pediatrics, May 2008.

Compare Nutritional Information†

Parent's Choice™ Gentle®
Gentle Baby Formula
Enfamil® Gentlease®*
Enfamil Gentlease
Nutrients/100 Cal.
Protein g 2.3 2.3  
Fat g 5.3 5.3  
Carbohydrate g 10.8 10.8  
Water g 134 133  
Linoleic Acid mg 800 800  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 9 9  
Vitamin B1 mcg 80 80  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 60 60  
Vitamin B12 mcg 0.3 0.3  
Niacin mcg 1000 1000  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 500 500  
Biotin mcg 3 3  
Vitamin C mg 12 12  
Choline mg 24 24  
Inositol mg 6 6  
Calcium mg 82 82  
Phosphorus mg 46 46  
Magnesium mg 8 8  
Iron mg 1.8 1.8  
Zinc mg 1 1  
Manganese mcg 15 15  
Copper mcg 75 75  
Iodine mcg 15 15  
Selenium mcg 2.8 2.8  
Sodium mg 36 36  
Potassium mg 108 108  
Chloride mg 63 63  

† Product nutrient values and ingredients are subject to change. Please see product label for current information.

* Enfamil® and Gentlease® are registered trademarks of Mead Johnson & Co. Parent's Choice Gentle® Infant Formula is NOT made by or affiliated with Mead Johnson & Co.

How much can you save by switching to Parent's Choice?

Parents are saving as much as $600 a year on baby formula by switching to Parent's Choice. Try our Parent's Choice Savings Calculator to compare Parent's Choice infant formulas to national brands.

Makes Approx. (fl oz)
Cost per feeding (6 oz)
Parent's Choice™ Gentle® (21.5 oz)
Enfamil® Gentlease® (21.5 oz)

Our Products

Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional guidelines determined by FDA.

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