Parent's Choice Gentle® Infant Formula

Milk-Based Nutrition with Partially Broken Down Protein for Baby's First Year

While breastfeeding is best for babies, Parent’s Choice Gentle Infant Formula is a complete choice for formula-fed babies experiencing fussiness or gas. Our gentle baby formula is also less expensive than the higher-priced national brand, Enfamil® Gentlease® LIPIL®.

Parent’s Choice Gentle Infant Formula is easy-to-digest and contains partially broken down whey protein with one-fourth the amount of lactose found in standard, milk-based formulas.  Our gentle baby formula also contains a blend of nutrients found naturally in mother's milk, including choline and the lipids DHA and ARA, which are associated with infant brain and eye development.

Partially Broken Down Whey Protein Formula

Standard, milk-based formulas are not always the best option for many babies. Reactions to standard, milk-based formulas may include general fussiness during or after feeding, gas, or bloating.

If these reactions occur, you may be advised by your pediatrician to switch your baby to a different type of formula. Ask your doctor if Parent's Choice Gentle® Infant Formula is right for your baby.  Parent’s Choice® Gentle Infant Formula contains the benefits associated with using a protein source of cow’s milk without the full sacrifice of lactose, a carbohydrate that occurs naturally in breast milk.

Compare to Enfamil® Gentlease® LIPIL®

Feel free to compare easy-to-digest baby formulas:

• Parent's Choice Gentle® Infant Formula is nutritionally comparable to Enfamil® Gentlease® LIPIL® Infant Formula
• Parent's Choice Gentle Infant Formula is available to moms and dads at a savings of up to 35 percent.*

Parent's Choice is also offered in the same 24 oz can size used by Enfamil® Gentlease® LIPIL®. This makes it easier for you to compare our gentle baby formula's value with national brand infant formula.

Benefits of the Lipids DHA and ARA

Parent's Choice Gentle® Infant Formula contains the lipids DHA and ARA.

Lipids, or fats, are found naturally in breast milk and are an essential part of a healthy diet because they are important structural components of an infant's brain and eyes. Parent’s Choice gentle baby formula is enriched with a blend of lipids DHA and ARA, the key omega-3 and omega-6 fatty acids for infant brain and eye development.

If you are still using an expensive national brand baby formula, ask your pediatrician about switching to Parent's Choice Gentle Infant Formula.

Benefits of Parent's Choice Gentle Infant Formula

• Fortified with iron and contains all the vitamins, minerals, and nutrients required for a healthy baby's first year
• Contains the lipids DHA and ARA
• Easy-to-digest baby formula 
• Contains ¼ the lactose of a standard, milk-based formula
• Provides nutrients found naturally in mother's milk that help develop the immune system
• Fortified with choline, a nutrient found naturally in mother’s milk that is associated with infant brain and eye development
• Provides nutrients found naturally in mother's milk that help develop the immune system
• Manufactured to exacting FDA standards in the only ISO 9001:2000–certified, infant formula-manufacturing facility in the United States

The lipids DHA and ARA in Parent’s Choice Gentle® Infant Formula are derived from natural vegetarian sources.

Mother's milk is best for babies.
Gentlease® is a registered trademark of Mead Johnson & Co. Enfamil® LIPIL® are registered trademarks of Mead Johnson & Co.
Parent’s Choice® Gentle® Infant Formula is NOT made by or affiliated with Mead Johnson & Co.
*Based on February 2008 price per ounce comparison of Parent's Choice® Gentle Infant Formula versus  Enfamil® Gentlease® LIPIL®. Prices may vary by store and location.