Parent's Choice™ Infant Formula

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  • Milk-based infant formula
  • Contains DHA and ARA, nutrients found in breast milk
  • Iron fortified formula
  • Calcium for strong bones
  • Nucleotides to help promote digestive health
  • Prebiotics to support your babies' immune system

Milk Based Infant Formula for Your Baby’s First Year

Parent's Choice Infant Formula is clinically proven to support growth and development.* The exclusive Walmart formula brand, Parent’s Choice Infant is a milk-based formula that provides complete nutrition for your baby's first year 0-12 months.

Infant features a blend of nutrients that supports your baby’s health and brain development. Our formula features key ingredients that are on the minds of pediatricians that address cognitive, motor, communications, and social function.

Compare to the Nutrition of Enfamil® Infant

Parent’s Choice Infant Formula is clinically proven to be as well tolerated as Enfamil®.* We encourage you to compare Walmart’s Parent’s Choice Infant milk-based powder infant formula with iron to the nutrition of the nationally advertised brand, Enfamil® Infant.

Conduct your own infant formula comparison. Review labels, ingredients and nutrition information. Firsthand, you will learn that our Infant compares to the nutrition of Enfamil® Infant formula. You will also notice our price point: the cost of formula is drastically different. Parent’s Choice Formula can save you up to 50 percent a year versus Enfamil® Infant. This can add up to $600 a year. **

Nutrients Found in Breast Milk

Parent’s Choice Infant contains nutrients found breast milk:

  • DHA, ARA, and choline for brain and eye development
  • Prebiotics for your baby's immune system and digestive health
  • Antioxidant Vitamins and Minerals: Vitamin A, C, E, and Zinc for immune support

Our Factory in the Green Mountain State of Vermont

Parent’s Choice Infant Formulas are produced in factories located in Ohio and Vermont, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. The FDA-inspected, ISO 9001:2015-certified facility has been producing infant formulas for more than 30 years in strict compliance with good manufacturing practices (GMP). With this type of unique heritage, you can rest easy knowing Parent’s Choice Formulas meet an array of quality assurance measures:

  • Certified kosher by the Orthodox Union (OU)
  • Fully compliant with the Safe Quality Food (SQF) Program
  • Meets the requirements of the Federal Food, Drug, and Cosmetic Act for infant formula
  • Meets the nutritional levels recommended by the American Academy of Pediatrics

We make the most important products for the most important people. That's why our team conducts more than 20,000 tests per month to make certain Parent’s Choice Formulas meet our standards before they meet your standards.

It’s a Parent’s Choice

Every parent researches different baby formula brands and wants to find the best baby formula for their growing little one. However, there is no “best” on the market when it comes to formula. All infant formulas sold in the United States must meet the nutritional requirements of the Infant Formula Act under regulation of the FDA.

Since all babies have different nutritional needs, please be sure to consult with your pediatrician on infant feeding decisions.

I love the price! And the fact that my babies love it and hope you offer baby formula samples online soon so I can show other mommas how great it is. Love you guys! Trusted customer since 2009.

Krystal R.

I whole-heartedly used store brand baby formula for my younger two children. I thought hard about it before jumping in. The overwhelming OK for me came from my dad. He explained that all infant formulas had to meet minimum standards. His company made one that was brand in the US years ago.

Nancy A.

Enfamil® is a registered trademark of Mead Johnson & Co. Parent’s Choice Infant Formula is not made by or affiliated with Mead Johnson & Co.
*Studied before the addition of prebiotics.
**Based on October 2017 price study of Parent’s Choice Formula vs comparable infant formulas. See label for full disclaimer.

Compare Nutritional Information†

Parent's Choice™ Infant
Premium Baby Formula
Enfamil® Infant*
Enfamil Premium Baby Formula
Nutrients/100 Cal.
Protein g 2.1 2  
Fat g 5.3 5.3  
Carbohydrate g 11 11.3  
Water g 134 133  
Linoleic Acid mg 800 800  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 9 9  
Vitamin B1 mcg 80 80  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 60 60  
Vitamin B12 mcg 0.3 0.3  
Niacin mcg 1000 1000  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 500 500  
Biotin mcg 3 3  
Vitamin C mg 12 12  
Choline mg 24 24  
Inositol mg 6 6  
Calcium mg 78 78  
Phosphorus mg 43 43  
Magnesium mg 8 8  
Iron mg 1.8 1.8  
Zinc mg 1 1  
Manganese mcg 15 15  
Copper mcg 75 75  
Iodine mcg 15 15  
Selenium mcg 2.8 2.8  
Sodium mg 27 27  
Potassium mg 108 108  
Chloride mg 63 63  

† Product nutrient values and ingredients are subject to change. Please see product label for current information.
*Enfamil® and LIPIL® is a trademark of Mead Johnson & Co. Parent's Choice Infant Formula is neither made by nor affiliated with Mead Johnson & Co. or Abbott Laboratories.

How much can you save by switching to Parent's Choice™ ?

Parents are saving as much as $600 a year on baby formula by switching to Parent's Choice™. Try our Parent's Choice™ Savings Calculator to compare Parent's Choice™ infant formulas to national brands.

Makes Approx. (fl oz)
Cost per feeding (6 oz)
Parent's Choice™ Infant (22.2 oz)
Enfamil® Infant (22.2 oz)

Our Products

Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional guidelines determined by FDA.

Infant Baby Formula Parent's Choice Infant Baby Formula
Advantage Baby Formula Parent's Choice Advantage® Baby Formula
Gentle Baby Formula Parent's Choice Gentle® Baby Formula
Parent's Choice Sensitivity Infant Formula Parent's Choice Sensitivity® Baby Formula
Soy Baby Formula Parent's Choice Soy-Based Baby Formula
Organic Baby Formula Parent's Choice Organic Baby Formula
Rice Formula for Babies Parent's Choice Added Rice Baby Formula
Tender Baby Formula Parent's Choice Tender® Baby Formula
Toddler Baby Formula Parent's Choice Toddler & Older Baby Formula
Next Stage 3 Milk Drink Parent's Choice Toddler Next Stage
Non-GMO Infant Formula Parent's Choice Non-GMO* Infant Formula
Advantage Non-GMO Formula Parent's Choice Non-GMO* Advantage® 1 Formula
Supplementation Baby Formula Parent's Choice Supplementation