Parent's Choice™ Advantage® Non-GMO* Infant Formula

Non-GMO Advantage Formula

Benefits

  • Birth to 12 Months
  • Milk-Based Powder Infant Formula with Iron
  • Complete Nutrition for Baby's 1st year
  • Designed to Be More Like Breast Milk
  • DHA, Lutein, and Vitamin E
  • Produced using ingredients that have not been genetically engineered
  • Compare to the nutrition of Similac® Advance® Non-GMO



Same Advantage® Formulation Now Available in Non-GMO

Parent's Choice™ Advantage® Infant Formula is now available in a Non-GMO variety in select Walmart stores. Like Parent's Choice™ Advantage®, our new Advantage® Non-GMO infant formula features a blend of nutrients that supports your baby's growth and development. The ingredients featured in this formula have not been genetically engineered.

As you may be aware, "GMO" stands for "genetically modified organism" and is often used to describe a plant or animal that has been altered using genetic engineering to produce a desirable trait. We use the word "Non-GMO" as it is most broadly used in this country. When we say a formula is non-GMO, we mean it is produced using ingredients that have not been genetically engineered.

We listen to our customers and realize some people prefer products made without genetically engineered ingredients that include a "Non-GMO" statement on product labels. That's why we now offer our same trusted Advantage® formula in a non-GMO option.

For answers to frequently asked questions about non-GMO infant formula, visit www.babyformula.com/non-gmo.

Ingredients which may aid in Brain and Eye Development

New Advantage® Non-GMO is an infant formula featuring a blend of nutrients that support your baby's growth and development from birth to 12 months of age. Designed to be more like breast milk, Advantage® Non-GMO features a blend of nutrients which may aid in brain and eye development: DHA, Lutein, and Vitamin E. All three nutrients are found in breast milk:

  • DHA is an omega-3 fatty acid which may support mental and visual development
  • Lutein, an antioxidant found in the eye
  • Vitamin E

In addition, Advantage® Non-GMO formula features prebiotics which may support your baby's immune system and digestive health. It also is formulated with antioxidant vitamins and minerals, including Vitamin A, C, E and Zinc which may help aid in immune support.

  • DHA and ARA which may support brain and eye development
  • Prebiotics which may help support your baby's immune system and digestive health
  • Antioxidants, Vitamins and Minerals: Vitamin A, C, E, and Zinc which may help aid in immune support

Parent's Choice™ Infant Formulas are clinically proven to be as well tolerated as the nationally advertised brand, Similac®.** Review the labels and compare our infant formulas to the nationally advertised brand. You will notice our Advantage® Non-GMO Infant Formula is nutritionally comparable to Similac® Advance® Non-GMO infant formula. You will also notice the price difference: Parent's Choice™ costs up to 50 percent less than the nationally advertised brand.***

Manufactured to Meet FDA Requirements

All infant formulas – including Walmart’s private label brand, Parent’s Choice™, as well as nationally advertised brands – sold in the United States meet the same requirements under the oversight of the U.S. Food and Drug Administration. Our FDA-inspected, ISO 9001:2008-certified facility has been producing infant formulas for more than 30 years in strict compliance with good manufacturing practices (GMP).

Parent’s Choice™ Infant Formulas, including Advantage® Non-GMO, are produced in factories located in Vermont and Ohio, U.S.A. Dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand.

*As used in this website, Non-GMO means the ingredients were not genetically engineered.
**Studied before the addition of prebiotics and lutein.
***Based on February 2016 price study of Parent's Choice™ Formula vs. comparable infant formulas. See label for full disclaimer. Actual prices may vary by store location and product.
Similac® and Advance® are registered trademarks of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories. Parent's Choice™ Advantage® Non-GMO Infant Formula is not made by or affiliated with Abbott Laboratories. Parent's Choice™ Advantage® Non-GMO Infant Formulas does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac® Advance® Non-GMO.



Compare Nutritional Information¥

Parent's Choice™ Advantage® Non-GMO
Non-GMO Baby Formula
Similac® Advance® Non-GMO 1.45LB
Enfamil Premium Baby Formula
Nutrients/100 Cal.
Protein g 2.07 2.07  
Fat g 5.6 5.60  
Carbohydrate g 10.7 10.7  
Water g 133 141  
Linoleic Acid mg 860 1000  
Vitamins:
Vitamin A IU 300 300  
Vitamin D IU 75 75  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 160 160  
Vitamin B6 mcg 63 63  
Vitamin B12 mcg 0.26 0.26  
Niacin mcg 1100 1100  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 470 470  
Biotin mcg 4.6 4.6  
Vitamin C mg 9 9  
Choline mg 24 24  
Inositol mg 4.9 4.9  
Minerals:
Calcium mg 82 82  
Phosphorus mg 44 44  
Magnesium mg 6 6  
Iron mg 1.9 1.9  
Zinc mg 0.79 0.79  
Manganese mcg 5 5  
Copper mcg 95 95  
Iodine mcg 6 6  
Selenium mcg 2 2  
Sodium mg 25 25  
Potassium mg 110 110  
Chloride mg 68 68  

Similac® and Advance® are registered trademarks of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories. Parent's Choice™ Advantage® Non-GMO Infant Formula is not made by or affiliated with Abbott Laboratories. Parent’s Choice™ Advantage® Non-GMO Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® Advance® Non-GMO.

¥Values are based on label claims as of May 2015 and are subject to change.



Our Products

Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional guidelines determined by FDA.

Infant Baby Formula Parent's Choice Infant Baby Formula
Advantage Baby Formula Parent's Choice Advantage® Baby Formula
Gentle Baby Formula Parent's Choice Gentle® Baby Formula
Parent's Choice Sensitivity Infant Formula Parent's Choice Sensitivity® Baby Formula
Soy Baby Formula Parent's Choice Soy-Based Baby Formula
Organic Baby Formula Parent's Choice Organic Baby Formula
Rice Formula for Babies Parent's Choice Added Rice Baby Formula
Tender Baby Formula Parent's Choice Tender® Baby Formula
Toddler Baby Formula Parent's Choice Toddler & Older Baby Formula
Next Stage 3 Milk Drink Parent's Choice Toddler Next Stage
Non-GMO Infant Formula Parent's Choice Non-GMO* Infant Formula
Advantage Non-GMO Formula Parent's Choice Non-GMO* Advantage® 1 Formula
Supplementation Baby Formula Parent's Choice Supplementation