Parent's Choice Baby Formulas

A Leader Among Recommended Baby Formula Brands

Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional and safety guidelines determined by FDA.

Premium Baby Formula
Parent's Choice
Premium Formula
Advantage Baby Formula
Parent's Choice
Advantage Formula
Gentle Baby Formula
Parent's Choice
Gentle® Formula
Parent's Choice Sensitivity Infant Formula
Parent's Choice
Sensitivity® Formula
Soy Baby Formula
Parent's Choice
Soy Formula
Organic Baby Formula
Parent's Choice
Organic Formula
Rice Formula for Babies
Parent's Choice
Added Rice Formula
Tender Baby Formula
Parent's Choice
Tender Formula
Toddler Baby Formula
Parent's Choice
Toddler Formula

High Quality Infant Formulas

If you’re wondering how you could save money each year on the essentials for your new baby, look no further. Parent’s Choice provides some of the best infant formulas available in a wide selection of varieties including soy, sensitivity and organic. Our brand is only available at Walmart retail stores and online at, and is priced much lower than what you’d pay for other comparable products from popular big-name brands.

Nutritionally Complete

When it comes to baby formula brands, it’s absolutely crucial to remember that a higher price doesn’t necessarily equal higher quality. Parent’s Choice stands head to head with leading formula brands in terms of nutritional quality and ingredients. Our products exceed FDA regulations in some categories and are clinically proven to be as well tolerated as heavily marketed brands.*

Manufactured in the USA

If you’re trying to purchase products that are manufactured here in the USA, Parent’s Choice conforms to your standards. Our Vermont manufacturing facility has been manufacturing for more than 30 years. We’re committed to meeting all the required quality and safety standards, and we’re proud of the products we put on the shelves of stores around the world.

Learning More

Our website provides valuable information about each of our formula varieties. Whether you’re looking for high quality milk based formula or your child has special nutritional needs, you can save hundreds of dollars each year by switching to any of the Parent’s Choice formulas.** Explore each of our formula varieties and find out exactly how much you can save with our handy formula savings calculator.

*Studied before the addition of prebiotics.
**Formulas and their comparable national brands. Retail prices are from a June 2014 retail price survey of assorted Wal-Mart stores. Actual prices and savings may vary by store and location.