Parent’s Choice Supplementation Infant Formula

Supplementation Formula


  • For Breastfeeding Moms Who Choose to Introduce Formula
  • Milk-Based Powder Infant Formula with Iron
  • DHA, Lutein & Vitamin E
  • Compare to the Nutrition of Similac® FOR SUPPLEMENTATION

Breastfeeding and Supplementing with Infant Formula

Breastfeeding moms often wonder if it is acceptable to supplement a breastfed baby's diet with infant formula. The answer is yes. Some moms turn to supplementation when they return to work; other moms may experience difficulty pumping or producing enough milk as their infants grow older. In many instances, moms simply do not want to give up nursing their babies entirely. This also gives family members, friends, babysitters, and other caregivers an opportunity to occasionally bottle feed.

As you are aware, breastfeeding is recommended for infant feeding by healthcare professionals and leading organizations such as the American Academy of Pediatrics. Infant formula is the only safe alternative to mother’s milk that provides a sole source of nutrition for healthy growth and development.

New Parent’s Choice™ Supplementation Infant Formula is specially designed for breastfeeding moms who choose to introduce formula. Parent's Choice™ Supplementation Formula provides complete nutrition for your baby’s first year and can be used interchangeably with breast milk.

Supplementation Features Ingredients for Brain and Eye Development

Our Supplementation Infant Formula features a blend of nutrients that support your baby's growth and development from birth to 12 months of age. These nutrients are found in mother’s milk:

  • DHA is an omega-3 fatty acid fat that helps support mental and visual development
  • Lutein, an antioxidant found in the eye
  • Vitamin E

Parent's Choice™ Supplementation also features prebiotics which may support your baby's immune system and digestive health. Supplementation is also formulated with antioxidant vitamins and minerals, including Vitamin A, C, E, and Zinc for immune support.

Compare Parent's Choice™ Supplementation to the nutrition of Similac® for SUPPLEMENTATION. Parent's Choice™ typically costs up to 50 percent less than the nationally advertised brand.*

Manufactured to Meet FDA Requirements

All infant formulas—including Walmart’s private brand, Parent's Choice™, as well as nationally advertised brands—sold in the United States meet the same requirements under the oversight of the U.S. Food and Drug Administration. Our FDA-inspected, ISO 9001:2015-certified facility has been producing infant formulas for more than 30 years in strict compliance with good manufacturing practices (GMP).

Parent's Choice™ Supplementation Infant Formula is produced in factories located in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand.

Similac* is a registered trademark of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories. Parent’s Choice™ Supplementation is not made by or affiliated with Abbott Laboratories.
Parent's Choice™ Supplementation does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac® for SUPPLEMENTATION.
*Based on October 2017 price study of Parent’s Choice™ Infant Formulas vs. comparable infant formulas. Actual prices may vary by store location and product.

Compare Nutritional Information†

Parent's Choice Supplementation
Parent's Choice Supplement Baby Formula
Nutrients/100 Cal.
Protein g 2.07 2.07  
Fat g 5.6 5.60  
Carbohydrate g 10.8 10.8  
Water g 133 141  
Linoleic Acid mg 860 1000  
Vitamin A IU 300 300  
Vitamin D IU 75 75  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 160 160  
Vitamin B6 mcg 63 63  
Vitamin B12 mcg 0.26 0.26  
Niacin mcg 1100 1100  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 470 470  
Biotin mcg 4.6 4.6  
Vitamin C mg 9 9  
Choline mg 24 24  
Inositol mg 4.9 4.9  
Calcium mg 82 82  
Phosphorus mg 44 44  
Magnesium mg 6 6  
Iron mg 1.9 1.9  
Zinc mg 0.79 0.79  
Manganese mcg 5 5  
Copper mcg 95 95  
Iodine mcg 6 6  
Selenium mcg 2 2  
Sodium mg 25 25  
Potassium mg 110 110  
Chloride mg 68 68  

Similac® is a registered trademark of Abbott Laboratories. Parent's Choice™ Supplementation Infant Formula is NOT made by or affiliated with Abbott Laboratories. Parent's Choice™ Supplementation Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® FOR SUPPLEMENTATION.
Values are based on label claims as of July 2015 and are subject to change.

Our Products

Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional guidelines determined by FDA.

Infant Baby Formula Parent's Choice Infant Baby Formula
Advantage Baby Formula Parent's Choice Advantage® Baby Formula
Gentle Baby Formula Parent's Choice Gentle® Baby Formula
Parent's Choice Sensitivity Infant Formula Parent's Choice Sensitivity® Baby Formula
Soy Baby Formula Parent's Choice Soy-Based Baby Formula
Organic Baby Formula Parent's Choice Organic Baby Formula
Rice Formula for Babies Parent's Choice Added Rice Baby Formula
Tender Baby Formula Parent's Choice Tender® Baby Formula
Toddler Baby Formula Parent's Choice Toddler & Older Baby Formula
Next Stage 3 Milk Drink Parent's Choice Toddler Next Stage
Non-GMO Infant Formula Parent's Choice Non-GMO* Infant Formula
Advantage Non-GMO Formula Parent's Choice Non-GMO* Advantage® 1 Formula
Supplementation Baby Formula Parent's Choice Supplementation