Parent's Choice™ Tender® Infant Formula

Tender Baby Formula


  • Milk Based infant formula with partially broken down 100% whey protein for easier digestion.
  • Contains DHA and ARA, which may support brain and eye development
  • Iron fortified
  • Calcium for strong bones
  • Prebiotics to support babies' immune system

100% Partially Broken Down Whey Protein

Parent's Choice Tender™ Infant Formula is specially formulated with partially broken down 100% whey protein for easy digestion. Compare Parent's Choice Tender™ Infant Formula nutrition to Gerber® GOOD START® Gentle Infant Formula.

For Easier Digestion

Parent’s Choice Infant Formulas have been well tolerated by millions of babies across the country and offer the same complete nutrition as name brand formulas. We offer a full range of baby formulas and are committed to offering the latest advancements in infant nutrition.

Why partially broken down whey protein? Our Tender™ formula:

  • Is specially designed with partially broken down whey protein for easy digestion and to address fussiness or gas.
  • Offers prebiotics (GOS) for immune health.

Parent’s Choice Infant Formulas are developed with high-quality ingredients, follow guidelines developed by the American Academy of Pediatrics, and adhere to the same Food and Drug Administration quality standards as all other formula brands. Our formulas are manufactured in Vermont, USA.

We realize that choosing the best baby formula (since there technically is no “best” we mean the right formula for your baby) can be overwhelming for parents. Moms and dads look for quality, nutrition, tolerability, and cost when making an informed decision.

Remember that Parent’s Choice Infant Formulas are available in a range of formulations to address common feeding issues. According to a recent clinical study, switching baby formula is safe, and there is no significant difference in tolerability issues whether infants are switched gradually or immediately when switched from one brand of formula to another.

Be sure to consult with your doctor if your baby has or may have special feeding requirements.

I love that it's the only formula that my baby can have without getting an upset tummy.

Nicole V.

Finding out that my little one will be on baby formula until he's 15 months old makes me that much more thankful for your Tender formula. It saves me so much money and he seems to like it a little better than the Gerber.

Heather S.

Great value for nearly half the price!

Sarah Jane C.

Gerber® and GOOD START® are registered trademarks of Société des Produits Nestlé, S.A.
Parent’s Choice Tender™ Infant Formula is not made by or affiliated with Société des Produits Nestlé, S.A.

Compare Nutritional Information†

Parent's Choice™ Tender®
Tender Baby Formula
Gerber® Good Start® Gentle*
Gerber Good Start Gentle Baby Formula
Nutrients/100 Cal.
Protein g 2.3 2.2  
Fat g 5.1 5.1  
Carbohydrate g 11.6 11.6  
Water g 134 134  
Linoleic Acid mg 860 900  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 75 75  
Vitamin B12 mcg 0.33 0.33  
Niacin mcg 1050 1050  
Folic Acid mcg 15 15  
Pantothenic Acid mcg 450 450  
Biotin mcg 4.4 4.4  
Vitamin C mg 10 10  
Choline mg 24 24  
Inositol mg 6 6  
Calcium mg 67 67  
Phosphorus mg 38 38  
Magnesium mg 7 7  
Iron mg 1.5 1.5  
Zinc mg 0.8 0.8  
Manganese mcg 15 15  
Copper mcg 80 80  
Iodine mcg 12 12  
Selenium mcg 3 3  
Sodium mg 27 27  
Potassium mg 108 108  
Chloride mg 65 65  

† Product nutrient values and ingredients are subject to change. Please see product label for current information.

* Gerber® Good Start® Gentle is a registered trademark of Société des Produits Nestlé, S.A. Enfamil® is a registered trademark of Mead Johnson & Co. Parent's Choice Infant Formula is not made by or affiliated with Société des Produits Nestlé, S.A.

How much can you save by switching to Parent's Choice™?

Parents are saving as much as $600 a year on baby formula by switching to Parent's Choice™. Try our Parent's Choice™ Savings Calculator to compare Parent's Choice™ infant formulas to national brands.

Makes Approx. (fl oz)
Cost per feeding (6 oz)
Parent's Choice™ Tender® (32 oz)
Gerber® Good Start® Gentle (32 oz)

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Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional guidelines determined by FDA.

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