WIC Approved Infant Formula

The Government Shutdown and WIC Infant Formula Vouchers

According to the media, the Government Shutdown may impact millions of moms and babies who rely on the Special Supplemental Nutrition Program for Women, Infants and Children (WIC Formula Program). Millions of mothers and children near or below the poverty line depend on WIC vouchers for food, breastfeeding support, and free baby formula dispensed at clinics nationwide.

According to a clinical study published in Clinical Pediatrics,* approximately two-thirds of families who relied on WIC program formula admit their supply of baby formula is exhausted before they're eligible to receive the next month's supply.

Parent’s Choice Infant Formula is manufactured in facilities located in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. Our formulas:

  • Are clinically proven to support growth and development*
  • Are Easy to digest
  • Are clinically proven to be as well tolerated as Similac® and Enfamil®**
  • Save families up to 50%***

All Baby Formula Brands – Including Store Brands – Must Meet FDA Standards

All infant formula brands must meet the same FDA standards – this includes Parent's Choice Infant Formula. You don't have to compromise nutrition to realize savings and value. Compare the labels and see for yourselves. Our infant formulas cost up to 50 percent less than name brands, offering a savings of up to $600 a year.***

Switching baby formula brands is safe and well tolerated by infants. Learn more about a clinical study by researchers at the University of Virginia: http://www.storebrandformula.com/switching-baby-formula.aspx.

Free Baby Formula Coupons/Sweepstakes

In addition to savings, we encourage you enter our free baby formula sweepstakes for a chance to win two cases of Parent's Choice Formula each week and other prizes.

Accessed October 4, 2013, at http://www.forbes.com/sites/clareoconnor/2013/10/02/government-shutdown-9-million-moms-and-babies-at-risk-as-wic-program-halts/

Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Parent's Choice Infant Formula is not made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.

*Clin Pediatr (Phila). 2012 Mar;51(3):238-43

**Infant and Advantage® formulas studied before the addition of prebiotics

***Retail prices are from a July 2013 retail price survey of national retail stores. Actual prices and savings may vary by store and location.